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DISCIPLINED ENTREPRENEURSHIP
FOR CLIMATE AND ENERGY VENTURES
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The 24 Steps
Step 1: Explore the Problem Landscape
Step 2: Understand the Solution Context
Step 3: Begin Primary Market Research (PMR)
Step 4: Find Founder-Problem Fit
Step 5: Build the Right Initial Team
Step 6: Begin Techno-Economic Analysis (TEA)
Step 7 - Segment the Market
Step 8 - Plan for Policy Sticks and Carr
Step 9 - Get a Grip on Business Model
Step 10 - Select Market Stepping Stones
Step 11 - Profile Personas Across DMU
Step 12 - Define the Solution
Step 13 - Quantify Your Unique QVP
Step 14 - Build Enterprise Financials
Step 15 - Consider Life Cycle Impacts
Step 16 - Measure Your CVP
Step 17 - Make a Long-Term Capital Plan
Step 18 - Pursue Non-Dilutive Funding
Step 19 - Build Proof of Concept
Step 20 - Demonstrate Market Traction
Step 21 - Pursue Early-Stage Capital
Step 22 - Expand and Lead the Team
Step 23 - Build a FOAK
Step 24 - Scale Up
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