STEP 9:
Get a Grip on Your Business Model

This step comes earlier in this framework than in the original 24 steps. That's because climate and energy entrepreneurs need to have some idea of their business model before they're able to identify specific customers or design a specific solution. In particular, they need to figure out where to focus on the value chain. They also need to figure out whether to license their technology, sell technology outright, or sell the end product. The business model is likely to change as the venture scales.